Publication of New emailtopia White Paper

emailtopia Publishes Total Email Response Time White Paper
March 26th, 2010, Toronto, Canada

emailtopia is proud to announce the publication of a new white paper entitled Reducing Total Email Response Time (available at www.emailtopia.com). This document imparts a wealth of industry expertise, derived from over 12 years of experience in delivering email management solutions.

The white paper focuses on one of the most important issues that emailtopia customers deal with: lowering total email response time. Total email response time is a metric that is at the core of a company’s customer service process. For a large company, reducing this value by minutes can save hundreds of thousands of dollars. Though this is the case, total email response time can be an elusive metric. There are a large number of things affecting it, and as such, many organizations have a difficult time managing it.

The theme of the Reducing Total Email Response Time white paper is that a systematic approach is necessary when managing total email response time. The view advocated in this white paper is that in order to optimize total email response time, an organization must break down this value into its component parts and take tactical measures to optimize each of these component areas separately.

emailtopia, through this white paper, continues its tradition of being a thought leader in the email management space. Many organizations in North America and around the world spend a lot of time and effort tracking call center metrics, and using them to reduce their call handling time. Far fewer organizations, however, have applied similar efforts to reducing total email response time.

“At emailtopia we work hard to emphasize the importance of proper email management,” states company President and CEO Mike Senechal. “Many organizations still don’t realize the savings that can be achieved by implementing a system like Response Manager to route, track, manage and report on incoming email.”

About emailtopia

Headquartered in Toronto, emailtopia is a leader in providing quality email solutions for global enterprises. The flagship product, Response Manager, is in use at such corporations as ING Direct, Omni Hotels, Broadway.com and Ingram Micro. To find out how Response Manager can help your company improve its customer service, contact info@emailtopia.com or visit www.emailtopia.com.

For more information please call:
Paul King, emailtopia
416-239-4826 x242
paul@emailtopia.com