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SCENARIOS - Sales Organizations
Details
The marketing group is asking you to report on the effectiveness of the latest marketing campaign's push to have prospects go to your website. You are unsure when and how often the person who is responsible for checking your info email account is doing so and forwarding those emails to your sales team. You have no reporting tool to determine how quickly your sales team is responding to these inquiries. You have several sales reps working remotely and have no method to retain those email inquiries for future reference.
The Response Manager Solution
Since Response Manager is intelligently and automatically re-routing the inbound emails to the correct sales representative, you are eliminating the step of having a person manually re-routing the emails saving both time and money. Utilizing the reporting engine of Response Manager you are able to accurately show the average response time for each inquiry. By using Response Manager's category system you automatically tag the emails that are a result of the marketing campaigns for future reference. The audit trail feature allows you to also track who did what and when with each email…even your remote staff.
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